America’s changing - fast. This ongoing study, representing 250 million people from across 50 states, helps you understand today’s diverse American consumers and how they think, feel, and behave.
Our study provides the answers you need, in the moment you need them.
Understand every audience including Asian American, African American and Hispanic respondents.
Analyze new data that combines thousands of attributes every quarter, so you can react faster.
Dig into US consumer insights across a range of topics, including cultural identity, aspirations, and more.
Get a detailed picture of what consumers think about brands across topics like retail and health.
Say goodbye to underperforming partnerships. GWI USA lets you understand exactly what your audience is interested in so you can collaborate with other brands that genuinely mean something to them - that way, everyone benefits.
Gather US consumer insights quickly and easily to help you understand precisely what differentiates you or your clients from the competition. Knowing how you stand out is the vital first step to giving audiences more of what they want.
Uncover promising areas for growth among your current and target audiences. This is about giving yourself the best possible chance of longer success, all based on rock-solid research rather than wishful thinking.
Our harmonized data lets you easily compare consumers from across the USA. Explore our full coverage here.
GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.
Need answers now? We’ve got USA data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.
Let us help you. Our expert team of analysts can dive into GWI USA and surface the data and actionable insights you need to drive your strategy forward. Need an infographic, whitepaper or presentation? Learn more about how we can support.
Discover why some of the world’s most influential agencies and brands rely on GWI.
